Singapore Pavilion a good showcase: PM
By admin • Sep 20th, 2010 • Category: IDM NewsThe following extract is taken from the Straits Times. It mentions the 3D racing circuit designed by IDMPO-supported company TQ Global.
Strong efforts made to improve displays following feedback
Despite the many brickbats hurled at it earlier on, the Singapore pavilion at the Shanghai World Expo has done a good job in showing off the country’s best assets to visitors, said Prime Minister Lee Hsien Loong.
“I read about the criticism in the papers on some of the (pavilion’s) shortcomings, and we took those seriously,” he told the Singapore media yesterday after an hour-long tour of the $30-million facility as part of his visit to the World Expo, a six-month-long event where some 189 countries are showcasing themselves using themed pavilions.
“I spoke to some of the staff and they have since put in a big effort to improve it. They’ve progressively upgraded the displays over the last few months, so I think we have not a bad product,” he said of the music box-shaped structure that has drawn an average of 15,000 to 20,000 visitors each day since its May 1 opening.
Some Singaporeans who visited the pavilion in the first few weeks were unimpressed – and wrote in newspaper and inline forums about it.
Among the grouses: the project was too commercialized and did not do enough to reflect the Republic’s unique traits, such as its multi-racial culture.
The Singapore Tourism Board – the government agency in charge of the 3,000-square-metre building – followed up with changes to some exhibits and added new ones along the way.
One of the new features is a three-dimensional racing simulation game, part of the drive to help promote Singapore’s annual Formula One night race which it will host later this month.
Mr. Lee even tried his hand behind the wheel, donning a pair of black 3D glasses, while his wide looked on earnestly.
The prime minister, who is the latest among senior Singaporean leaders to visit the Expo, hoped that the Singapore pavilion would pique visitors’ interest enough tha they would do their own research and learn more about what the country is all about.
Outside the pavilion, he also launched the Shanghai leg of the government’s ongoing Tasty Singapore food promotion campaign, spearheaded by IE Singapore.
The campaign, which is already underway in Guangdong and Beijing, aims to promote Singapore’s brand of cuisine to Chinese consumers and businesses.
…. the article continues to describe PM’s visit to China.

