Leading the National Research Foundation’s Interactive & Digital Media (IDM) push to explore and enhance a new frontier to support Singapore’s economy, the Media Development Authority (MDA) and government agencies like the Economic Development Board (EDB), Infocomm Development Authority (IDA), A*STAR, Ministry of Education (MOE) and the Ministry of Information, Communications and the Arts (MICA) have set up an IDM R&D Programme Office within the MDA to oversee R&D strategies and processes to spur the growth of this important sector in the next five years. The IDM sector is set to become a key driver in positioning Singapore as a global media city, as emphasised in MDA’s Media21 blueprint which aims to double the media industry’s GDP contribution and the creation of new jobs.

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