NUS and The Grameen Creative Lab Presents: Public Lecture and Bootcamp on Social Business

Making Sustainable Social Impacts through Innovation-Driven Social Businesses: A Unique Two-Day Learning Program on 16-17 March 2011

While maximizing profits and financial returns have become the key driving force for economic activities in the world, social problems continue to increase globally, to some extent even driven by the negative impact of profit maximizing businesses. It becomes obvious that we need to question whether people should benefit the economy, or the economy benefit the people. How can we redesign at least parts of the business world in order to solve problems rather than creating them? How can we mitigate greed and mistrust, but at the same time also use proven business methodologies and technological innovations to solve prevalent social problems?
One idea to address these questions is the concept of social business, which is spreading rapidly around the world. Just as many for-profit entrepreneurs and corporations have exploited business and technological innovations to provide new products and services for the higher income population segments in the advanced economies, many socially-minded entrepreneurs and corporations are creating new, innovation-driven social businesses to make sustainable social impacts among the poor in the developing world.
To catalyze interest in social businesses among entrepreneurs, corporate managers and policy makers in Singapore and Asia, the NUS Entrepreneurship Centre (NEC) is teaming up with The Grameen Creative Lab (GCL) to organize a unique two-day event, comprising of a public lecture and a bootcamp on social businesses.

Public Lecture
Title: Social Business - Counterculture in the Economic World

Time: 16 March 2011 Morning

Venue: National University of Singapore
Hon Sui Sen Auditorium.
1 Hon Sui Sen Drive, Singapore 117592

Cost: Free admission
RSVP by 15 March 2011, 12PM

Boot Camp
Title: Boot Camp for Social Business

Time: 16 March 2011 Afternoon to 17 March 2011

Venue: Kent Ridge Guild House
Dalvey Room, Level 2
9 Kent Ridge Drive Singapore 119241

Cost: Current NUS Student/NUS Staff/NUS Alumni:
$25 per pax for 1.5 - day event

Others: S$100 per pax
(Pricing is inclusive of lunch, dinner and tea-break, and course materials where applicable)
RSVP by 9 March 2011

For more information, please visit our website: http://www.nusgclinitiative.sg

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