The advertising sector is seeing growing opportunties and interest in the digital space. Recognising the potential of this emerging trend, we, together with the Accredited Advertising Agents Singapore (4As), Interactive Advertising Bureau (IAB), Institute of Advertising Singapore (IAS), Mobile Marketing Association (MMA), and Singapore infocomm Technology Federation (SiTF), are pleased to invite you to this inaugural event to find out more about the digital advertising sector and its opportunities for investment and collaborations.

Date: 8 September 2010, Wednesday

Time: Registration @ 2pm

Venue: Genexis Theatre, Level 5, Fusionopolis

Guest of Honour: Mr Lui Tuck Yew, Acting Minister for Information, Communication and the Arts

Time               Item

2.00pm            Registration. (All guests to be seated by 2.55pm)

3.00pm            Arrival of Guest of Honour

3.05pm            Introduction

3.10pm            Opening address by Guest-of-Honour

3.20pm            Launch of Digital Advertising Alliance

3.25pm            Interactive Advertising Bureau (IAB) Revenue Report Autumn 2010

3.40pm            Consumer Best Practices by Mobile Marketing Association

3.55pm            IAB Industry Insight Initiatives

4:05pm            Marketplace: Calls-for-Proposals by SiTF, SingTel and MDA/IDMPO

5.00pm            Network and Showcase of Innovative Digital Advertising Applications/Solutions @F11, Level 11

Symbiosis Tower (Refreshments will be served)

Product & service demos by

2359 Media
Brandtology
Circos
Dentsu
Lotus Partners
Mediacorp Pte Ltd
Microsoft
PGK Media
Singtel iMedia
smoov
SPH Search
ST Razor TV
StarHub
TechSailor

Participating organisations
Association of Accredited Advertising Agents Singapore (4As)
Institute of Advertising Singapore (IAS)
Interactive Advertising Bureau (IAB)
Mobile Marketing Association (MMA)
Singapore infocomm Technology Federation (SiTF)
Singapore Media Association

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