Key assets of the creative industry are not traditional physical assets!

They are the creative output, and often collaborative work, of designers, animators, programmers, artists, and many others.

These intangible assets are protected by Intellectual Property (IP) laws, and have to be managed in a different way to ensure that they are effectively captured, protected and exploited.

As creators and managers of these assets, this workshop will help you to:

(i)   Recognise the main forms of IP assets used in business

(ii)  Understand common issues in the protection of software, know-how and copyright works.

Knowing the rules of the IP game will boost your competitive edge!

Time

Workshop Outline

0900 – 1030  Module 1: IP in Business

1030 – 1100  Break

1100 – 1230 Module 2: Patents, Copyright and Confidential Information in Media and IT

– The Tripartite of IP Assets

1230 – 1330 Lunch (meal not provided)

1330 – 1500 Module 2 [continued]: Patents, Copyright and Confidential Information in Media and IT

– The Tripartite of IP Assets

1500 – 1530 Break

1530 – 1700 Module 3: Some Practical Tips - Finding, Reading and Understanding Patent Documents

1700        Question & Answer Session and Evaluation