According to the Deloitte Study (2008), learning media is expected to grow at a CAGR of 14% from 2007 to 2015. E-Learning dominates the learning media sub-sector. With its early success, Singapore is expected to capture a slice of the worldwide revenues by 2015.
The FutureBooks aims to develop Singapore based learning media ecosystem from user-generated learning media content and applications to delivery across multiple platforms. It will be deployed globally through vast network of schools, community networks, learning and training institutes, through users and co-creators. Singapore can differentiate itself on its expertise in content development for e-learning applications by developing capabilities in content delivery with new e-Learning models like simulation based learning, Interactive Product Content Management (IPCM) services etc.
The FutureBooks will be supported by a healthy media financing sector and a strong talent pool looking actively at learning media products and platforms. It aims to combine the strengths in education, both with FutureSchools as well as our industry players, including e-Popular, PEM, SPH, Creative etc to see how a niche can be created in the major changes in publishing, and possibly disruption from digital books.
The following companies have agreed to join the FutureBooks Partner Network. Each has committed resources for the rest of the Partner Network to leverage on:
- Singapore Press Holdings: SPH on the Internet has over 150 million page views with 9 million unique visitors every month. The new media initiatives include ST701, rednano.sg; and STOMP (Straits Times Online Mobile Print), omy and The Straits Times RazorTV.
- Popular e-Learning: Learning media flagship company with retail presence (117 retail stores in Spore, Malaysia and Hong Kong), online community presence and over 1 million Popular Card members.
- Personal e-Motion: Koobits Technology company with over 80,000 user base, 80 local and international schools, 600 training centers across Indonesia, with resellers in China, Philippines, Maldives, Brunei, Vietnam, Malaysia and Australia.
- Creative Technology: Zii Labs, a wholly owned subsidiary of Creative Technology, offers Zii (Stemcell Computing ZMS-05 chip) to be deployed (hardware or software) as a platform for learning media applications. It has a global reach with regional headquarters in the US (Milpitas, California), Europe (Dublin, Ireland) and Asia (Singapore).