Are you an IDM company, or an entrepreneur with an IDM idea?
Would you like to raise funds to start or grow your IDM company?

From Idea to Investment For the IDM industry, a 5-Day Intensive Workshop presented by Expara Pte. Ltd. & The Media Development Authority of Singapore

3 Day From-Idea-to-Investment Investor Presentation Overview Module
10th, 11th and 12th March 2009
9.00 am – 5.00 pm
Gallery Hotel, Amadeus Room

2 Day Marketing and Finance Advanced Module
18th and 19th March 2009
9.00 am – 5.00 pm
Gallery Hotel, Amadeus Room

Who should attend?
This workshop is designed for participants who have a serious interest in starting or growing a scalable IDM business – a business which can reach a significant size. It will be especially useful for participants who are interested in seeking venture funding for their business and who want to increase their chances of obtaining funding from venture capitalists, angels and other venture investors.
How do we help you get from Idea to Investment?
This is not a “how to write a business plan” course. It is an intensive, hands-on workshop, in which participants will develop their existing IDM business or IDM business ideas into an actual business plan which they will be able to present to potential venture investors.

Workshop highlights

3 Day From-Idea-to-Investment Investor Presentation Overview Module
This overview module will help participants better understand the process and dynamics of fund-raising in order to increase their chances of success. By the end of the workshop, participants will learn:

• What do investors look for in a business plan
• What do investors look for in a presentation
• How to avoid the most common mistakes and to get an investor to read your business plan
• How to get investors to meet with you and how to make an effective investor presentation
• Value proposition and innovation
• Market identification and analysis
• Marketing strategy
• Sustainable competitive advantage
• Business model, financial forecasts and valuation

2 Day Marketing and Finance Advanced Module
The advanced module will help participants better understand the process and dynamics of fund‐raising in order to increase their chances of success. We will focus in detail on two key aspects of the business plan: marketing and competitive strategy and finance.

Participants will learn to:

• Identify their total addressable market
• Develop and implement a marketing strategy
• Position and differentiate one’s products and services from the competition
• Develop a competitive strategy and compete against both established companies and new start‐ups
• Develop and present a business model for their company
• Estimate investment funds required to support the growth of their business
• Forecast the financial performance of their business and calculate the valuation of their company
• Calculate ROI for investors and choose an exit strategy

Investor presentations
At the end of each module, participants will present their business plan to a panel of investors. After the workshop, up to five companies who have completed the From Idea to Investment for the IDM Industry workshop series will be selected to present to investors at a special investor lunch on 31-March. A limited number of seats are available for investors interested in the IDM industry.

To Register
Register online at http://www.expara.com/register/tblRegistration_add.php
Or
Email Ms. Junus Eu at junus@expara.com with the following details:

1. Full name
2. NRIC or Passport No. (if the latter, please indicate country of issue)
3. Nationality
4. Occupation &/or designation
5. Company
6. Contact details (mailing address, email address, contact numbers)
7. A brief description of your IDM business or business idea

Note: The workshop is limited to 30 seats only
For Singaporeans and PRs:
Singaporeans and PRs are required to send a $50 check as a confirmation of your registration. Your $50 check will be returned to you on the final day of the workshop. However, we must receive your $50 check to confirm your seat at the workshop.
For non-Singaporeans:
Fee is at $400 ($200 each for level 1 & 2) for non-Singaporeans or PRs.
Please send your check to:
Attn: Junus Eu
One George Street
#17-05
Singapore 049145
Registration will be confirmed upon receipt of full payment by 6h March 2009 (Fri), and successful registrants will be notified via email and will then be asked to submit their business plan, executive summary or detailed business description prior to the workshop. Lunch is served during both modules
Up to five companies will be selected from those who attend the workshop to present at a special investor lunch hosted by BANSEA, the Business Angel Network of Southeast Asia on 31-March.

For more information or general enquiries, please contact Ms. Junus Eu at
Tel : +65 6435-5295
Fax : +65 6536-7908
Email : junus@expara.com