Key assets of the creative industry are not traditional physical assets!

They are the creative output, and often collaborative work, of designers, animators, programmers, artists, and many others.  These intangible assets are protected by Intellectual Property (IP) laws, and have to be managed in a different way to ensure that they are effectively captured, protected and exploited.

This workshop had been specially developed to help you, as creators and managers of these assets, to:

(i)   Recognise the main forms of IP assets used in business

(ii)  Understand common issues in the protection of software, know-how and copyright works.

Knowing the rules of the IP game will boost your competitive edge!

Date: 14 July 2010 (Wednesday)
Time: 9am to 5pm (Registration starts at 8.30am)
Venue: IP Academy Singapore 7 Maxwell Road #05-01A Annex B MND Complex Singapore 068912

Workshop guideline

0900 – 1030 Module 1: IP: Assets or Costs in Business?
1030 – 1100 Break
1100 – 1300 Module 2: Patents, Copyright and Confidential Information in Media and IT – The Tripartite of IP Assets
1300 – 1400 Lunch (meal not provided)
1400 – 1500 Module 2 [continued]: Patents, Copyright and Confidential Information in Media and IT – The Tripartite of IP Assets
Experiences from Practitioners
(i) Traditional Media Perspective
(ii) Digital Media Perspective
1500 – 1530 Break
1530 – 1700 Module 3: Some Practical Tips in Finding, Reading and Understanding Patent Documents in Fields
Related to IDM

About the speakers

ELAINE LEONG
Elaine Leong is a Specialist Counsel (Copyright) with IP Academy. Before her appointment as Specialist, she served at Intellectual Property Office of Singapore (IPOS) as a Senior Assistant Director & Legal Counsel in the Legal Policy and International Affairs Department. Her portfolio included the review of the Copyright Act, development of copyright policy, public education on copyright and risk management for IPOS.
Prior to her appointment with IPOS, she served 4 years as a lecturer at Temasek Business School, Temasek Polytechnic
and practised property law for 4 years. As part of the IP public education initiative, she has conducted talks and customised workshops on copyright for the Ministry of Education, institutions of higher learning, libraries and government agencies. On the international front, she represented Singapore at the WIPO Standing Committee on Copyright and Related Rights in Geneva, Switzerland and delivered papers at international IP conferences
and seminars.
Elaine holds a National University of Singapore (NUS) LLB (Hons) and a LLM (Intellectual Property & Technology Law)
from NUS. She was admitted as an Advocate & Solicitor of the Supreme Court of Singapore in 1994.

HO CHENG HUAT
Ho Cheng Huat is a Senior Vice President (Intellectual Property Management Division) of Exploit Technologies Pte Ltd, the strategic marketing and commercialisation arm of the Agency for Science, Technology and Research (A*STAR).
Prior to Exploit Technologies, he had worked as a patent attorney in the IP Department of a US MNC and, after that, as a registered Singapore patent agent with two Singapore patent firms. To-date, he has drafted and prosecuted more than a hundred patent applications in various technology fields for filing in Singapore and internationally. He holds a BSc (Michigan State University) and a LLB (external), from London University.

TRINA HA

Trina is a director in the Corporate Department and the Media and Entertainment Practice Group of Samuel Seow Law Corporation.  She specializes in the practice of corporate and commercial law with an emphasis on intellectual property law and media and entertainment law. In her years of practice, she has worked on a wide range of transactions (including film and television co-production deals, franchise and distribution agreements, technology transfer agreements, licensing agreements, and joint venture agreements). In 2000, she coauthored the volume on Media Law published by Butterworths as the first title in the series of Singapore Precedents and Forms.

STEVE TAN

Steve is a partner in the iTec Group of Rajah & Tann LLP. Steve’s practice is in the areas of non-contentious and contentious Intellectual Technology, Intellectual Property, and Digital Media / Entertainment law. He has advised extensively on a broad spectrum of technology related matters. His clients include those from the IT, film and/or computer game industries. Steve is cited as a recommended lawyer for media and telecommunications in the PLC Cross-border Media and Communications Handbook 2009/10.

JOSE LUIS HERCE-VIGIL

Jose studied his PhD in Chemical Engineering at the Institut du Génie Chimique in Toulouse France (1972-1974), and later on did his Postdoctorate degree at the Institut für Chemische Technologie at Darmstadt, Germany, where he stayed for two years as Invited Professor. He is the Project Manager of The World Intellectual Property Organization (WIPO) Singapore Office. He was the Deputy Director and Head of the Information Services Section (1992-to 2008) of WIPO in Geneva (Switzerland), and before he worked at the United Nations Industrial Development Organization (UNIDO) as Industrial Information Officer (1986-1992). Currently, at WIPO he is responsible for transfer of technology, solutions to technical problems, creation of SME, innovation activities, promotion of industrial property use, training and expert assistance to Government authorities, chambers of commerce, chambers of industry, universities, association of inventors and establishment of industrial property information centers. He has conducted seminars, courses and lectures on these topics in more than 100 countries in six languages.

Dr LIN SZE TIAM

Dr Lin is the Senior Vice President of the Intellectual Property Management Division (IPM). He has over 8 years experience at Exploit Technologies, working with a team of business and technical professionals to commercialise A*STAR technologies ranging from materials, chemicals, manufacturing, semiconductors, interactive digital media, IT and communications. Dr Sze has extensive experience in technology licensing and technology intelligence & competitive intelligence. He is a Certified Licensing Professional (CLPTM) and a member of the Executive Committee of the Licensing Executive Society (Singapore). Dr. Sze holds a Ph.D (Artificial Intelligence) and B.Eng in Automatic Control & Systems Engineering from the University of Sheffield, UK.

This workshop had been specially developed for startups and companies in the new media space, and is organised by IP Academy Singapore, supported by MDA & IDMPO.

The cost of the workshop after subsidy is $94.15. For more information, please visit the course website or contact Ms Naveena Methani at: Tel: (65) 6232 9815 or email <naveena_methani@ipacademy.com.sg>.