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First Meta

This is not the current version (view). This is version 4 created Fri, 06 Aug 2010 07:58:11 +0800.

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Feb 2007

Virtual currencies - widely used in online games, virtual worlds and social networks - is a US$4 billion market today. First Meta is the leading provider for virtual currency services.

The First Meta Exchange (FMX) is a player-2-player, multi-game virtual currency trading platform that allows gamers to trade virtual currencies across games, as well as into real currency cash.

In partnership with game publishers, First Meta allows them to monetize from this activity, increase user retention and reduce support costs. Mid-sized publishers can expect to generate in the range of SG$1-3 million a year in additional revenue and cost-savings.

Beta-launched in August 2009, FMX is currently live in 4 virtual worlds - Second Life, IMVU, Toribash by locally-based Nabi Studios, and Hong Kong-based virtual world, Frenzoo - and has established itself as a leading player within just months of operations.

First Meta was founded in Feb 2007, when few had even heard of virtual worlds, much less believe it was possible to make real money from “fake money”.


SGD 1,000
8 Apr 2010, Unattributed
Raised From: Expara IDM Ventures


  • First Meta Exchange open-beta launch with popular virtual worlds Second Life and IMVU
    Completed in Aug 2009
  • BusinessWeek – Top 25 Asia’s Best Young Entrepreneurs
    Completed in 2008
  • First Meta mentioned on Techcrunch!
    Completed on 4 Sep 2007
  • Launched world’s first virtual currency credit card
    Completed in Jul 2007
  • Shell LiveWIRE Award 2009 for promising young enterprises - Merit award winner

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