(A) Company Background/Introduction

Street directory is a dominant supplier of online location based content and services in Singapore. As a FutureWorlds partner, Street Directory will take charge to join discrete and overlapping datasets into a common platform, to provide a stable and extensible platform for 3rd party integration, to lead publicity efforts and to test concept of content delivery for deployment in other parts of Asia.

Street Directory is Singapore’s top travel and mapping portal (as ranked by Hitwise August 2006, Hitwise July 2007, Hitwise Oct – Dec 2008 & Hitwise January – June 2009). They draw an estimated 100 million page views and over 2 Million unique visitors a month and constantly growing. The site is ranked as number 2691 in the world by Alexa.com.

Streetdirectory.com is an online mapping and travel guide for users planning to visit Singapore, Indonesia, & Malaysia. Here, users like tourists, locals, and expatriates, can find useful information through the rich travel related content and interactive Internet maps.

As the current dominant supplier of online location based content and services in Singapore, it is StreeDirectory’s intent to remain a leader in this field through research and development and the systematic aggregation and streamlining of content relevant to the modern Singaporean.

(B) Company Offerings to the Industry under the Partner Network

Street Directory is keen for applications

• To integrate 3D content in Singapore with location based services
• To develop next generation location based services for the general public
• Enable developers with innovative applications to commercialize them through www.streetdirectory.com and channel partners
• To work with local developers in developing skills in location based development with a view to generating advertising revenue.

Street Directory will provide support for application developers with access to:

1. Location based datasets
2. Real-time traffic feeds
3. Comprehensive business listings
4. Application hosting platform

All selected applications will also be marketed by Street Directory’s advertising sales team.

Funding Quantum

• SD individually will be able to fund up to 80% of proposals to the maximum amount of S$60,000.
• SD is committed to investing up to 500,000 over the course of 3 years in this sector

Eligibility

• Applicants can apply as individuals or companies
• Applicants must be willing to either be engaged as consultant developers or be willing to sell the developed application with source codes
• Projects must illustrate how it meets needs of the general public and the compelling factors driving user traffic (both wired and wireless)

Proposals should focus on mass appeal:

• Applications should be focused on generating mass appeal and drive traffic either online or through mobile devices
• Proposal’s should demonstrate the intended advertising business model and how it can leverage on Streetdirectory’s infrastructure

(C) Contact Details:

Mr. Eugene Lim
Director, Street Directory Pte Ltd
Tel : +65 64744005
Email : Eugene@streetdirectory.com

Download Street Directory’s presentation for FutureWorlds on 23 Oct – Download