Background

The vision for FutureMedia is that it will provide the means to share and distribute new, innovative content and services with superior quality and striking flexibility in a trusted and personalized way improving our citizen’s quality of life, working conditions, education, edutainment and safety. Hence, FutureMedia is about creating what’s next in digital, social and multimedia. Social, digital and multimedia products, applications and services are fundamentally changing (and in some cases breaking) business models and transforming how we communicate. We are in the middle of an evolution and some will survive, some will fail, some will thrive. Industries from journalism, entertainment, publishing, communications, computing and advertisement are all re-evaluating how they will adapt and grow going forward.  A test-bed environment allows such industries to understand how their innovative products, services and applications would be best exploited.

Hence, a Co-Space Test-Bed environment necessary to nurture innovative made-in-Singapore FutureMedia products, services and applications is made available in Temasek Polytechnic (TP), leveraging on TP’s 30 hectares-campus, 15,000-student population and the i-Digital Campus infrastructure which includes the setup of a signage system on campus, as well as a LED wall. The test-bed is positioned as a venue where industry and research can work together to experiment, discover, create, scale and commercialize innovations.

About Temasek Polytechnic

Temasek Polytechnic (TP) is a significant contributor to the field of para-professional education in Singapore. TP currently offers 52 full-time diploma courses in the areas of applied science, business, design, engineering, humanities & social sciences and informatics & IT. It also offers over 40 part-time courses, up to the advanced diploma level. TP students undergo a holistic learning system that combines hands-on experience, character education and relevant life skills, in an enriching learning environment. The Polytechnic has also infused global realities into its programmes and developed a mindset on campus that embraces socio-cultural diversity. These approaches ensure that TP graduates are economy relevant, future relevant and life relevant. For more information, please visit http://www.tp.edu.sg.

Offerings

Figure 1:  Value Proposition

The value proposition for using the FutureMedia Test-bed is threefold.

1.  Test Users

There are potentially 15,000 students on campus of which more than 2,000 students are registered trial users.  These students could potentially also test devices and applications at their homes.

2.  Common Shared Services

Common services needed to enable trial companies/partners to efficiently test their products, applications and services are provided at the test-bed.  For example, vision-based audience measurement system, IPTV channels, DVB receivers, Set top boxes, Display Panels, Fibre Connections, Interactive Devices, Mobile Data SIM cards, etc. are available at the FutureMedia testbed.

3.  Go-to-Market Partners

The test-bed will work with demand drivers such as MEDIACORP, Singapore Tourism Board and other major companies/agencies to assist companies to commercially exploit their new products, applications and services.

Impact & Benefits To Potential Trial Partners

1. Industry trial partners will be able to fully assess their products, services or applications in the test-bed at half the time at twice the speed to market.
2. Availability of Go-to-market partners
3. There is a ready pool of potential trial users
4. Infrastructure and common services are made available.
5. Cost reduction in conducting large-scale trials.
6. Potential of collaborating and leveraging amongst industry trial partners leading to new forms of innovative products, services and applications.

Call for Participation – FutureMedia Test-bed

To support the IDM eco-system, the FutureMedia Test-bed is working with MDA/IDMPO to jointly call for participation to enhance user experience for screens on traditional TV in the living room, mobile devices, the Internet and large format out-of-home signage displays to enable the seamless consumption of rich digital media that will help catalyse development of related applications and services.  Hence, the test-bed welcomes participation from companies/start-ups/research institutes/IHLs involved in the following areas of rich media applications, services and devices:

1. Enhance, augment, engage and enrich the experience of consuming rich media through greater interactivity, customization and personalization, for example, immersive content, interactive devices, and specialized form of engagement with multiple parties on different types of viewer screens.
2. Contribute to the aggregation, management, publication, distribution and monetization of rich media content, for example, method and technology for secure micro-transactions, advertisements, broadcast, event live share and promotion.

Eligibility

The FutureMedia Test-bed welcomes participation from Companies/Start-ups/Research Institutions/IHLs as Trial Partners to test their innovative products.

We also welcome Companies/Start-ups/Research Institutes/IHLs to enhance their roles on the Test-bed by joining us as:

1. Common services technology partners: Common services are provided by the test-beds to users for trials.  The advantage of sponsoring such services is that these common services then becomes the platform of choice when products are finally rolled out.  This would also lead to potentially new collaborations between sponsors and trial partners such as licensing and other benefits.
2. Development partners: Research and co-development of cutting-edge innovations, utilizing the test-bed services.
3. Go-to-Market partners: Demand drivers and mentors who can assist to bring potential projects from the test-bed to commercialisation.

Support

In support for this call for participation, companies can look forward to the following support from FutureMedia test-bed.

• Access to FutureMedia test-bed and common services
• Technical  Support from FutureMedia test-bed
• Possible test-marketing and commercialisation opportunities with FutureMedia test-bed demand drivers/sponsors.
  -          MEDIACORP
  -          Singapore Tourism Board
• The companies may be promoted and deployed across MDA & Temasek Polytechnic media platforms

Enquiries

For enquiries, please contact:

FutureMedia test-bed email contacts:

futuremedia@tp.edu.sg or Dr. Tan Hock Soon, hocksoon@tp.edu.sg

FutureMedia Test-bed url:

http://futuremedia.sg

MDA  – Kenneth Fu, Kenneth_Fu@mda.gov.sg

Marcus Moo, Marcus_Moo@mda.gov.sg