Background

Mindshare (www.mindshareworld.com) is a global media network of nearly 6,000 people in 82 countries. They specialize in econometric modeling, analytics and ROI, communications planning, digital media and branded entertainment.

Formed in 1997, Mindshare is part of GroupM,WPPs consolidated media investment management operation. GroupM is the global number one media investment management group (RECMA 2010). WPP is the world’s largest communications services group, employing 146,000 people (including associates) working in 2,400 offices in 107 countries.

Call-for Proposals

To support the development of real time contextual analytics, Mindshare, in partnership with LARC (Living Analytics Research Centre), is working to help grow the real time contextual insights ecosystem for Singapore This project will be led by Mindshare’s Business Planning team which has considerable experience in data, technology and marketing analytics.

Mindshare is looking for proposals for -

- Content Valuation Plaform : The partner should have expertise in web platform creation and content management. The specific services required include -

1. Creating a “Meta Content” store

2. Managing the web platform/content, which includes -

- Categorizing content

- Allowing for likes/dislikes ratings from viewers

- Crowd sourcing feedback

- Updating the content ranking based on ratings

- Multi Application Data Harvesting Apps: Proposals are sought for applications that can help aggregate diverse data sets from multiple applications. These “data harvesting” applications will be a single platform that can fuse the data that is getting collected from different applications. The specific services required under this area include -

- Aggregating information

- Profiling the people who are currently engaging with each of the apps

- Fusing of diverse data sets into a meaningful data architecture

- Data harmonization and de-duping

Partners

Mindshare would like to collaborate with partners that meet the following requirements.

–      Technology partners: Individuals or organizations that are adapt at creating and maintaining web platforms.

–      Data Aggregators: Individuals or organizations, who can work with large amounts of data, categorize, de-dupe and fuse data from different data streams. In support of this call for proposal, successful proposals can look forward to the following support from Mindshare -

• Exposure to and inclusion in the over-arching real time contextual analytics initiative that Mindshare is launching.
• Access to content and applications.
• Go-to-Market support to successfully build commercial value. introduction to the Mindshare ecosystem of clients (in Singapore and globally) participation in similar projects in commissioned by Mindshare’s clients as part of the joint project team

Response to CFP

Interested applicants may wish to refer to the Mindshare CFP slides (download slides)

Developmental – New product or service that is in concept stage that requires research and development efforts or developed product or service that is ready for commercialization can apply through MDA’s CFP. (link here)

Ready products – Existing products or service that is ready for use apply through contact belo.

Enquiries

For enquiries, please contact:

Shardul Wartikar – shardul.wartikar@mindshareworld.com